![]() She’s very forthcoming with an opinion and very direct, and it’s true to brand.” “(Hampshire) is somebody who exemplifies that. “If you know anything about myself and Earl (Kight), who is my partner in the business, we’re fairly sarcastic folk and have what some might even term as abrasive personalities, although I try to reign it in,” he said with a laugh. So we’re just trying to make that experience a little more elevated.”Īnd when looking for the right spokesperson for the campaign, Cherney says Hampshire, a self-proclaimed “long-time cut out enthusiast,” was a lock. “And it’s literally, well, we go to our backyard. “Where are people celebrating right now?” Cherney asked. The pandemic was certainly what inspired Cutwater’s “Cut Out” campaign. Instead, Anheuser-Busch will donate the money it would have spent on a Budweiser commercial to the Ad Council in order to help raise awareness for the benefits of the coronavirus vaccine. For the first time in 37 years, there will be no Budweiser Super Bowl ad (the brand will still run ads for other entities, including Bud Light, Michelob Ultra, Cutwater Spirits and more). Cutwater was purchased by Anheuser-Busch in 2019.Īnd while Anheuser-Busch is known for its splashy Budweiser Super Bowl ads, this year is different. Cutwater offerings include bottled spirits (including whiskey, tequila, vodka, gin and rum) and canned cocktails (like the Tequila Margarita, Vodka Mule, Rum and Cola, Gin and Tonic and more). In 2017, Cutwater opened a 50,000-square-foot distillery and restaurant in Miramar. So I think it’s a little bit of a response to that, reminding people that it’s okay to set the phone down.”Ĭutwater Spirits began as an offshoot of Ballast Point Brewing, but rebranded after Constellation Brands acquired Ballast Point. I’m getting emails and phone calls and texts from work at every hour of the day. “I know that pretty much everybody, myself included, that works from home finds it very hard to disconnect. “What we are trying to do is a call to arms for people who have been going through this whole year at home, so attached to their digital devices, and try to remind them that there is a time where you can leave that behind and get out and enjoy yourself, Cherney said. #CUTWATER SPIRITS TV#The campaign includes the Super Bowl commercial, a social media campaign starring “Schitt’s Creek” star Emily Hampshire (she played Stevie Budd on the beloved TV series) and a sweepstakes offering an “Ultimate Backyard Giveaway.” The 30-second commercial focuses on Cutwater’s “Cut Out” campaign, which encourages Cutwater fans to get out and enjoy themselves -even if the only place they can go is their own backyard. And to be able to do it with a relatively newly branded company … and to have this kind of level, I’m really looking forward to the phone calls and texts from friends going like, ‘What is going on? I just saw your stuff on the Super Bowl!’” “Coming from a brewing background, we out of anybody realize the significance of having a Super Bowl ad. “It’s definitely pretty strange,” Cherney said during a phone interview. And this Sunday, as San Diegans gather to watch the game between the Kansas City Chiefs and the Tampa Bay Buccaneers, they may just spot a familiar brand on TV: locally-based Cutwater Spirits will unveil its first-ever commercial during the Super Bowl.įor Cutwater Spirits’ co-founder and Master Distiller Yuseff Cherney, the Super Bowl ad is surreal. In the advertising world, there is no higher honor than a Super Bowl ad. ![]()
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